rketing IMSM

Home  | Solutions  | News  | The Team  | Contact Us

 
 

U.S.A. Industries

 

 

The Ultimate Recognition

Located in Bay Shore, New York, USA Industries makes and remanufactures automotive alternators, starters, front-wheel-drive axles, and disc brake callipers. Started in 1985 with three workers in an 8,500 square foot building, the company has grown consistently over the years thanks to the determination and personal dedication of the owner and key individuals, together with an ongoing commitment to investing in people and equipment. Recognising the advantages presented by economic policies, in 1998 USA Industries received a state grant to help finance a $1.16 million expansion program. This involved buying an alternator assembly line from a General Motors plant in Albany, GA, and moving it to Bay Shore. It's one of the reasons why USA Industries is today one of the nation's leading re-manufacturers of automotive parts.

Now with a payroll of 221 employees and over 140,000 square feet of manufacturing space plus distribution centres in Texas and California, the firm continues to go from strength to strength.

On 11 March 2004, the company was proud to welcome President George W. Bush to meet the people with first hand experience of how tax cuts have helped small businesses like USA Industries grow into big success stories. During his special visit, the President was given a tour of the factory by company president Vincent Trapani. George Bush said, "When you hear about the entrepreneurial stories, you've got to be optimistic. These guys are hiring people. They believe the future is going to be better."

Indeed, the future looks bright for USA Industries. When asked the secret of their continued success, Frank Doria, Senior Vice President Sales and Marketing explained: "The growth of our company to national coverage has not been achieved by broadening our product range or as a result of acquisition but from expanding our horizons and territories."

By remaining specialists in their select range of product lines (the company initials stand for United Starters and Alternators), U.S.A. Industries has ensured its ability to meet customer needs within its specific marketplace. At the beginning of 2003 the company confirmed its commitment to quality assurance when it achieved ISO9000 certification with the help of IMSM.

Frank Doria continued, "We felt it was important to be ISO9001:2000 certified. Not many of our competitors have it and we wanted to show both existing and future customers that we are concerned about quality and consistency. We have found that ISO certification has benefited us from a sales and marketing standpoint. It's something people are looking for and we want to make sure we meet everyone's standards. Internally, because we have manuals and systems in place, everyone understands that we all have to do the job in the same, exact way - every time. Everyone is held accountable, including the management. We have a great team that's goal oriented, making the company very competitive."

www.usaind.com

16/03/2004